Manga Sales are booming due to COVID

AuthorSeptember 5, 2020

Viz Media is without doubt one of the largest manga distributors within the United States and due to COVID, gross sales are booming. Kevin Hamric, the vp of publishing gross sales at Viz Media just lately gave an interview to ICV2 and said “VIZ has been doing extraordinarily well during the pandemic period. Our sales are beyond expectations. For VIZ, it’s extremely good, but the manga market is strong as well. We outperformed the book trade during the COVID period, that critical period of nine weeks.We outperformed that. We did not drop as much as the category did. We propped up the category with our sales. So, we’re very happy right now.”VIZ sells manga in digital, paperback and hardcover. Their front-list has at all times achieved nicely, however through the pandemic, their backlist was an enormous development phase. VIZ sells digital content material immediately and in addition distributes them to corporations like Comixology. They distribute print titles to bookstores, which they promote in-store and on-line. Amazon is a large retail channel for them.What manga is fashionable within the US? My Hero Academia nonetheless leads the pack. The weekly Shonen Jump collection is doing very well, with the most recent installments of My Hero Academia and One Punch Man. Anything with Junji Ito’s identify on it has simply extremely excessive gross sales proper now. Horror manga can be doing very sturdy and so is Spy x Family graphic novel, which concern 1 simply got here out just a few weeks in the past.For the remainder of the 12 months, VIZ has a lot of issues popping out that ought to maintain the gravy practice rolling. Hamric is happy about “Tokyo Ghoul: re Box Set, coming out in October. Legend of Zelda Legendary Edition Box Set coming out in October, in hardcover. Another Junji Ito will come out in December called Remina, which should do extremely well. From the Jump side of things, Chainsaw Man Volume 1, which was on our Jump service and trended very high, so we flipped that to print.”

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